Park City Institute has officially announced its rebranding to Park City Performing Arts.
“This transformation reflects our ongoing commitment to providing world-class entertainment and cultural experiences for all community members,” reads a press release. “The rebranding to Park City Performing Arts represents our dedication to fostering a vibrant arts scene in Park City.”
The rebrand includes a new logo, featuring original works from Bob and Jo Wilfong sculptures.
“Our lobby sculpture, affectionately known as ‘Rocky,’ has become a beloved symbol of our performances,” the press release reads. “Rocky has artistic flair and dresses uniquely for each show, adding a playful and fun touch that ties into the spirit of each performance. This new identity will be prominently featured across all our platforms, including our website, social media channels, and promotional materials.”
Park City Performing Arts has also announced a portion of its winter 2024-25 season lineup:
- Oct. 2: Black Violin
- Oct. 19: Andy Grammer: Sold Out
- Oct. 30: Bill Nye
- Feb. 14: Doug Smith, National Geographic — The Wolves of Yellowstone
- March 21 and 22: Aladdin Presented by Ballet West
- Three Behind the Gold Presentations with Olympic Gold Medal Winners
The group has also announced three initiatives it will support: Performing Arts Outreach and Engagement with Students, which offers educational opportunities to ALL schools in Summit County; the Creative Aging Initiative, which brings the arts to older adults for enrichment and wellness; and Honoring Military Personnel and Veterans, which provides discounted tickets to active-duty members and veterans.
The rebrand also includes a new web domain for the group’s website: parkcitypa.org.